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Combat Sports
My relationships with athletes, gyms, coaches, and promoters have been built through hands-on involvement.
Muay Thai, MMA, kickboxing, and across 50+ live fight events in five years, both nationally and internationally.
International Olympic Committee (IOC) for Muay Thai,
World Association of Kickboxing Amateurs (WAKO),
Road to One Championship
Muay Thai Canada,
UFC Fight Pass,
& more.
Sports Development
From grass-roots to world champions, I am deeply invested.
My work spans:
- digital media strategy
- global partnership development
- sponsorship strategy
- event production
- athlete relations
- community building
I approach fight promotions as digital ecosystems, not just events — building audience, momentum, and revenue across platforms.
Starting with audience behaviour, I map content and distribution across short-form, long-form, and live moments — using each to drive discovery, deepen engagement, and convert attention into ticket sales and viewership.
I collaborate with gyms, athletes, promoters, and partners to create scalable systems that grow audiences, unlock sponsorship value, and drive consistent commercial impact.
A trusted partner within the global martial arts community.
World Association of Kickboxing Amateurs (WAKO),
Road to One Championship
Muay Thai Canada,
UFC Fight Pass,
& more.
Sports Development
From grass-roots to world champions, I am deeply invested. My work spans:
- digital media strategy
- global partnership development
- sponsorship strategy
- event production
- athlete relations
- community building
I approach fight promotions as digital ecosystems, not just events — building audience, momentum, and revenue across platforms.
Starting with audience behaviour, I map content and distribution across short-form, long-form, and live moments — using each to drive discovery, deepen engagement, and convert attention into ticket sales and viewership.
I collaborate with gyms, athletes, promoters, and partners to create scalable systems that grow audiences, unlock sponsorship value, and drive consistent commercial impact.
A trusted partner within the global martial arts community.
UFC Fightpass:
(From Left to Right) Sunny Sareen - CEO , Charles Jourdain - UFC Fighter, Myself, Aaron Bronsteter - Broadcaster.
September 2024: IFMA Ottawa, Lansdowne Park
The 1st ever World Championship Held on Canadian Soil.
(From Left to Right) Myself, Kru Laura Vuculescu (Canada’s 8x Muay Thai World Champion, 7x Kickboxing World Champion, IFMA), Janice Chan (Director of the International Federation of Muay Thai Amateurs, IOC), Kru Alin (Muay Thai Canada President, UFC Coach), and Ajahn Suchart (Pioneer of Canadian Muay Thai)
