go beyond
The largest and longest-running Canadian marketing agency, Cossette has been shaping the industry since 1972. Cossette is where legacy meets momentum.
McDonald’s Remix Menu Activation: scope spanning from Music video, to digital platforms, to apps and push notifications, to menu boards and food tray liners, to vinyl pressings and karaoke booths, to food photography, to.
Strategic Production
Business development sat at the core of my role. I had a top-down view of nearly every active operation.
I produced, I pitched, I produced pitch decks, presented proposals, led campaign development, managed collateral, activations, and timelines.
Research
I dug into everything from creative trends to consumer data, target demos to production scope. I researched product offerings, pricing, audience behaviour, and creative direction to make sure the work wasn’t just cool—it made sense.
Sick Kids Foundation : Versus & Heal the Future
Function
I worked with the strategy team to develop briefs and build out campaigns that had a point. I helped design ideas with intent, starting from the “why.”
This Is Cossette
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NHL Amazon Prime: Monday Night Hockey.
Brand, campaign, collateral, and activations.![]()
Resource Management
I sourced, vetted, and negotiated with in-house teams, freelance talent, and external agencies.
I briefed teams of up to 15 people, internal and external, working together seamlessly in parallel.
I kept the studio moving, smoothly.
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I worked with our finance team to claim revenue and track spending patterns.
I designed budgets. I balanced creative ambition with financial reality
I kept operations, production, and talent within budget while staying flexible when things changed (and they always changed).
McDonald’s Remix Menu Collateral![]()
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Execution
I ran pre-pro meetings, gathered minds, aligned stakeholders, and adapted in real time when visions shifted.
I managed the full arc of production from concept to delivery.
I produce. I deliver. I make it happen.
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These designs are displayed solely to showcase the campaigns developed at this company during my time. I contributed, I do not own or claim authorship of the work. All work and rights to it belong to the respective owner.
NHL Amazon Prime: Monday Night Hockey. Brand, campaign, collateral, and activations.
Resource Management
I sourced, vetted, and negotiated with in-house teams, freelance talent, and external agencies.
I briefed teams of up to 15 people, internal and external, working together seamlessly in parallel.
I kept the studio moving, smoothly.
Finance
I worked with our finance team to claim revenue and track spending patterns.
I designed budgets. I balanced creative ambition with financial reality
I kept operations, production, and talent within budget while staying flexible when things changed (and they always changed).
McDonald’s Remix Menu Collateral
Execution
I ran pre-pro meetings, gathered minds, aligned stakeholders, and adapted in real time when visions shifted.
I managed the full arc of production from concept to delivery.
I produce. I deliver. I make it happen.
These designs are displayed solely to showcase the campaigns developed at this company during my time. I contributed, I do not own or claim authorship of the work. All work and rights to it belong to the respective owner.