Go Beyond

The largest and longest-running Canadian marketing agency, Cossette has been shaping the industry since 1972. Cossette is where legacy meets momentum.

McDonald’s Remix Menu Activation: scope spanning from Music video, to digital platforms, to apps and push notifications, to menu boards and food tray liners, to vinyl pressings and karaoke booths, to food photography, to.

Strategic Production

Business development is at the core of my role.

I produced, I pitched, I presented proposals.
From campaign development, to collateral, to activations - I deliver on time, and in budget,

Research

I researched creative trends, consumer data, target demos, and production scope.
From audience behaviour, to creative direction - I make sure the work isn’t just cool—it makes sense.

Sick Kids Foundation : Versus & Heal the Future

Function

I helped design ideas with intent, starting from “why.”

This Is Cossette

NHL Amazon Prime: Monday Night Hockey.
Brand, campaign, collateral, and activations.

Resource Management

I source, vet, and negotiate with in-house teams, freelance talent, and external agencies.

I brief teams of up to 15 people, internal and external, working together seamlessly in parallel.

I keep the studio moving smoothly.

Finance

Finance is a good friend of mine. We claim revenue and track spending patterns as a team.

I design budgets. I balance creative ambition with financial reality

I keep operations smooth and within budget, yet flexible when things change (and they always change).

McDonald’s Remix Menu Collateral

Execution

I produce. I deliver. I make it happen.

These designs are displayed solely to showcase the campaigns developed at this company during my time. I contributed; I do not own or claim authorship of the work. All work and rights to it belong to the respective owner.