go beyond
The largest and longest-running Canadian marketing agency, Cossette has been shaping the industry since 1972. Cossette is where legacy meets momentum.
McDonald’s Remix Menu Activation: scope spanning from Music video, to digital platform, to apps and push notifications, to menu boards and food tray liners, to vinyl pressings and karaoke booths, to food photography, to .
Stragetic Production
Business development sat at the core of my role. I had a top-down view of nearly every active operation. You name it. If it moved through the pipeline, I probably had my hands on it.
I produced, I pitched, I produced pitch decks, presented proposals, led campaign development, managed collateral, activations, budgets, accounting, timelines.
Research
I dug into everything—from creative trends to consumer data, target demos to production scope. I researched product offerings, pricing, audience behaviour, and creative direction to make sure the work wasn’t just cool—it made sense.
Sick Kids Foundation : Versus & Heal the Future
Function
I worked closely with the strategy team to develop briefs and build out campaigns that had a point. I helped design ideas with intent, starting from the “why.”
This Is Cossette
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NHL Amazon Prime: Monday Night Hockey.
Brand, campaign, collateral, and activations.![]()
Resource Management
I sourced, vetted, and negotiated with in-house teams, freelance talent, and external vendors.
I briefed teams of up to 15 people, internal and external, working together seamlessly in parallel.
I kept the studio moving, smoothly.
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I worked with our finance team to reconcile budgets, track spending patterns, and adjust course. We used insights to steer decisions, tighten operations, and improve.
I designed budgets. I balanced creative ambition with financial reality—keeping operations, production, and talent reporting within budget while staying flexible when things changed (and they always changed).
McDonald’s Remix Menu Collateral![]()
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Execution
I managed the full arc of production from concept to delivery. I ran pre-pro meetings, gathered minds, aligned stakeholders, and adapted in real time when visions shifted.
I produce. I deliver. I make it happen.
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These designs are displayed solely to showcase the campaigns developed at this company during my time. I contributed, I do not own or claim authorship of the work. All work and rights to it belong to the respective owner.
NHL Amazon Prime: Monday Night Hockey. Brand, campaign, collateral, and activations.
Resource Management
I sourced, vetted, and negotiated with in-house teams, freelance talent, and external vendors.
I briefed teams of up to 15 people, internal and external, working together seamlessly in parallel.
I kept the studio moving, smoothly.
Finance
I worked with our finance team to reconcile budgets, track spending patterns, and adjust course. We used insights to steer decisions, tighten operations, and improve.
I designed budgets. I balanced creative ambition with financial reality—keeping operations, production, and talent reporting within budget while staying flexible when things changed (and they always changed).
McDonald’s Remix Menu Collateral
Execution
I managed the full arc of production from concept to delivery. I ran pre-pro meetings, gathered minds, aligned stakeholders, and adapted in real time when visions shifted.
I produce. I deliver. I make it happen.
These designs are displayed solely to showcase the campaigns developed at this company during my time. I contributed, I do not own or claim authorship of the work. All work and rights to it belong to the respective owner.