Concrete

Product Strategist

2022—23

Above: Design Thinkers event poster design by Concrete Design Communications.

Below: Quality control audit of printed assets for campaign event/launch.

Packaging Design

Digital Prototyping

Product Strategy
& Integrated Project Management

Brand Design
Packaging
Campaign
Strategy
Digital Prototyping

Intro

Since the 1981, Concrete has been creating some of the most memorable campaigns in the media industry.

Their unique strategic approach to each project is what sets them apart.

Concrete is known for their ability to execute; to bring their innovative ideas to life in a way that truly resonates with audiences.

Integrated Production

As a product strategist, I had a unique view of the creation process.

I was heavily involved in the creation of user-first design frameworks that integrated research insights and product testing results into effective interfaces.

From clients and creative briefs to research and execution.

From idea to conception; I got to see it all.

This role frequently required collaboration with sister departments, managing multiple projects, team leadership, public speaking, and making decisions autonomously.

Branding

Campaign