Since the 1981, Concrete has been creating some of the most memorable campaigns in the media industry. Their unique strategic approach, curated client roster, and artistic vision keeps them a step ahead of the rest.
Brand Strategy
I had a unique view of the creation process. This role frequently required collaboration with sister departments, managing multiple projects, team leadership, public speaking, and making strategic decisions autonomously.
![]()
Above: Design Thinkers event poster design by Concrete Design Communications.
Below: Quality control audit of printed assets for campaign event/launch.
![]()
![]()
![]()
![]()
![]()
![]()
![]()
![]()
Digital Prototyping
![]()
![]()
Brand Strategy
I had a unique view of the creation process. This role frequently required collaboration with sister departments, managing multiple projects, team leadership, public speaking, and making strategic decisions autonomously.
Above: Design Thinkers event poster design by Concrete Design Communications.
Below: Quality control audit of printed assets for campaign event/launch.
Packaging Design
Digital Prototyping
In this role, I actively participated in design briefs, gathering parameters from clients to shape their vision. I collaborated with the strategy team to support ideation, facilitated creative sessions, and managed budgets while tracking milestones and keeping stakeholders informed.
Beyond branding, I carried this work through to production—overseeing product design, event execution, and activations to ensure seamless delivery from concept to reality.
Branding![]()
Campaign![]()
These designs are displayed solely to showcase my role in the process. While I facilitated their production, I do not own or claim authorship of the work. All work and rights to it are owned by the company and the respective client.
strategy, user experience design, brand development, product prototyping, live promotion